Great news: Our distribution network has expanded to more than
1,000 media outlets, nearly doubling its previous reach.
When a press release is prepared correctly, we’re seeing a significant increase
in the number of news sites carrying releases, along with increased visibility
in Page One search results and AI-generated summaries.
Our Caution: Many outlets in the expanded network now use AI
screening systems to evaluate press release quality and protect their sites
from spam and overly promotional content.
If these systems determine that a release is primarily promotional rather than
genuinely newsworthy, the release may be rejected by a significant number of
outlets. In some cases, we have seen as many as 500 outlets decline a release.
What does this mean for your press release?
Your release should announce something new, factual, and newsworthy,
rather than simply describe your company, products, or services.
AI screening systems may flag releases for:
- Highly promotional language
- Lack of a clear newsworthy announcement
- Unsubstantiated or exaggerated claims
- Excessive hyperbole
- Misleading claims
- Sales-driven messaging presented as news
Example of AI Screening Feedback
One screening response characterized a rejected release as an
“ADVERTORIAL” because it relied heavily on promotional
language, lacked a clear news angle, and contained broad claims without
supporting evidence. The system recommended removing hyperbole,
reframing the headline, and adding verifiable facts or data.
How to improve your chances of maximum distribution
Focus your release around a genuine development or announcement. Whenever
possible, support your story with specific facts, dates, milestones, data,
research, partnerships, launches, expansions, events, achievements, or other
verifiable information.
Quotes can still provide perspective, commentary, and forward-looking
statements. However, the overall release should not read like an advertisement
or sales message encouraging readers to purchase your products or services.
Please review your release carefully before submitting it.
Unfortunately, we are not notified of these screening decisions until after
a release has gone live, and a release cannot be edited once it is live.
YES! PRESS pays for full distribution regardless of whether individual
outlets subsequently decline the release.
The wire services and legitimate news outlets are working to protect themselves
from low-quality and promotional content. We want to make sure you understand
these changes so your release has the strongest possible opportunity to achieve
maximum distribution and visibility.
The YES! PRESS Team